Companies Like Instacart and Home Depot Are in a War for Advertising Talent


  • A range of companies are on a hiring spree as they try to build advertising businesses.
  • Retailers, platforms, and delivery companies from Walmart to DoorDash are seeking people with ad and technical expertise.
  • Insider is tracking all the big hires across these companies.
  • See more stories on Insider’s business page.

Ad professionals have never been more in demand as a new set of companies guns for a piece of the advertising business.

Delivery services and platforms like Instacart, Drizly, and TikTok are hiring top ad execs as they build new ad businesses. Retailers like Walmart, Macy’s, Walgreens, and Home Depot that are setting up retail media platforms to offset thin retail margins. And Amazon is gobbling up adtech expertise to sell a variety of ad formats to brands.

The Bureau of Labor Statistics reported in June that the US advertising, public relations and related jobs have grown for the past five months after sinking in January.

They’re hiring from media companies, tech giants, and ad agencies, which are already in a hiring crunch.

“It is a job seekers’ market — agencies are trying to compete with agencies, brands and clients,” said Barbara Tejada, the owner of advertising recruiter Mighty Recruiting. “There’s so many jobs out there that it’s hard to get talent.”

Here are 12 companies, listed alphabetically, and the big ad hires they’ve made recently.


Amazon

Alan Moss, VP of global ad sales at Amazon

Google


Amazon is the third-biggest digital ad company behind Facebook and Google. Most of its ad business comes from ad placements that promote sellers’ products in search listings, but it’s making a big pitch to sell advertising to brands that don’t sell products on Amazon. 

To that end, Amazon has hired a string of heavyhitters from adtech companies in the past six months:

  • Director of product management Sam Cox, formerly at Google
  • Director of product management Jamie Fellows, formerly at Amobee
  • Director of advertising science Neal Richter, formerly at SpotX
  • Director of ad technology of physical stores Steven Truxal, formerly at Xandr

DoorDash

A DoorDash biker

DoorDash


Caviar-owned DoorDash has an ads and promotions team that helps restaurants create offers like discounts, promotions and branded packaging through an app called Marketplace. And in April, it posted a job for an ad sales leader. 

DoorDash’s ads and promotions team includes senior director Erin Butler and VP Toby Espinosa, and in the past year, it’s hired:

  • Director of ads and promotions Katie Daleo, formerly at Jet
  • Senior software engineer Grace Chin, formerly at Pinterest
  • Strategy and operations manager Camila Koziatek, formerly at Accenture Interactive

Drizly

Drizly is an e-commerce site that allows people to buy alcohol from local liquor stores.

Gabe Souza/Portland Portland Press Herald via Getty Images


Alcohol delivery app Drizly sells ads where brands can pay to promote products in listings. A search for “vodka” in the app shows a banner ad at the top for Grey Goose vodka, for example.

The red-hot app was acquired by Uber for $1.1 billion in February and has made a couple notable marketing and advertising hires in the past year:

  • Amit Patel, SVP of strategic partnerships and monetization, formerly at NBCUniversal’s Peacock
  • Sara Ratto, product manager of advertising technology, formerly at Wayfair

GoPuff

Daniel Slotwiner, VP of measurement and product marketing at GoPuff

GoPuff


GoPuff rivals DoorDash and Instacart for delivery of products like food and household items. It was valued at $8.9 billion after raising $1.15 billion in March.

GoPuff pitches ad formats like sponsored products to brands that are sold on the app; it also sells programmatic ads.

GoPuff outsources some of its ad sales but has hired two longtime Facebook ad execs to head its ad business:

  • VP of measurement and product marketing Daniel Slotwiner
  • VP of GoPuff Marketing Solutions Andrew Berman

Home Depot

A Home Depot store

Nicholas Kamm/AFP via Getty Images


Home Depot has had a retail media arm called Retail Media+ and pitches its first-party data to sell ad placements within The Home Depot’s website and app.

Home Depot has tested a self-serve platform that lets brands buy and manage their own campaigns and has hired aggressively to build its advertising business.

Recent hires include:

  • National director of new business for Retail Media+ Robert Brown, formerly at Publicis Group
  • Senior director of digital monetization Matt Romano, formerly at Tastemade
  • Manager of Retail Media+ Samantha Yeung, formerly at Facebook
  • Senior analyst of Retail Media+ strategy Veronica Ulicny, formerly at Vert Digital

Instacart

Seth Dallaire, Instacart’s CRO

Instacart


Instacart wants a big piece of the $17 billion that eMarketer estimates brands spent on e-commerce advertising last year and is reportedly eyeing $1 billion in ad revenue by 2022.

The company has a public listing in the works and recently poached top Facebook exec Fidji Simo as CEO in a sign of its big ad ambitions.

Its advertising business is led by former Amazon advertising exec Seth Dallaire, who helped build the e-commerce giant into the No. 3 digital ad company behind Facebook and Google.

Some of Instacart’s advertising hires over the past year include:

  • VP of ad sales Ryan Mayward, formerly at Amazon
  • Senior director of media analytics Abhi Jain, formerly at Criteo
  • Product manager Bryan Rippee, formerly at LiveRamp
  • Ads software engineer Aaron Low, formerly at Google

Kroger

Nancy Winé, VP of advertising sales at Kroger’s 84.51°

Kroger


Kroger pitches…



Read More: Companies Like Instacart and Home Depot Are in a War for Advertising Talent

2021-07-21 20:08:13

Get real time updates directly on you device, subscribe now.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

G-8WFVBZD84R