The Los Angeles Rams and UNIFY Financial Credit Union (UNIFY) are extending their partnership and UNIFY will remain the official credit union of the Rams, it was announced today.
To kick off this multi-year extension, UNIFY and the Rams will deliver co-branded t-shirts and Fresh Brothers pizza to first responders in Inglewood as a token of gratitude and in celebration of the 2020 NFL Draft from Wednesday, April 22 to Friday, April 24.
Additionally, UNIFY will be the presenting sponsor of Rams Training Camp with prominent signage, co-branded digital content and promotions as well as continue to be a sponsor of the team’s annual Kickoff for Charity Luncheon. The Rams and UNIFY also will continue their year-round initiatives featuring member, community and marketing programs.
“We couldn’t be more excited to continue our partnership with the Rams organization,” said UNIFY President/CEO, Gordon Howe. “Over the past two years, our organizations have worked together to positively impact the LA community and engage UNIFY members with exclusive access to Rams experiences. UNIFY looks forward to evolving this relationship and its local impact.”
In addition, Rams players and staff will continue to have access to the full array of UNIFY’s financial services offerings.
Rams fans will also have access to special programs and promotions including merchandise giveaways and the opportunity to receive Rams tickets by signing up for a UNIFY checking account.
“Since first teaming with UNIFY, we have seen the power of partnership in giving back to our community and making Los Angeles a better place,” said Los Angeles Rams Vice President of Partnership Marketing, Lexi Vonderlieth. “We are thrilled to grow our relationship with UNIFY and look forward to continuing to work with them to bring their customers closer to Rams football all year round.”
Since 2018, the Rams and UNIFY have offered year-round programs and promotions, participation in events with Rams players, cheerleaders and mascot Rampage, and inclusion of a branded activation space at Rams Training Camp. Additionally, with service at the heart of both organizations, UNIFY and the Rams collaborated on ways to make a positive difference in their shared Los Angeles community through a series of initiatives including local outreach events and a joint “Staff Day of Service.”
About UNIFY Financial Credit Union:
UNIFY Financial Credit Union is one of the nation’s leading credit unions, with more than $3 billion in assets and over 265,000 members across the country. UNIFY has branch locations across the U.S., and regional offices located in Torrance, California; Las Vegas, Nevada; Mesa, Arizona; Allen, Texas. Visit UnifyFCU.com for more information.
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